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888 goes live with SI Sportsbook in Virginia

Online betting and gaming firm 888 has gone live with the SI Sportsbook in the state of Virginia, its second US state launch.

Purposely built for the US market, the SI Sportsbook is a combination of 888’s proprietary technology with the brand of Sports Illustrated.

The sportsbook has a variety of betting options, including enhanced in-play markets, and it utilizes official data from popular sporting leagues and tournaments, such as the NFL, NBA, MLB, NHL, NASCAR, and the English Premier League.

Virginia is the SI Sportsbook’s second US state launch after the sportsbook went live in Colorado last September.

As part of its launch in the Old Dominion state, 888 has agreed to a partnership with Virtual Entertainment Partners LLC (VEP), a Virginia-based Small, Woman-owned, and Minority-owned (SWaM) certified company with 100% African American female ownership.

With VEP’s local expertise, the gaming firm will make ‘significant contributions to communities across Virginia, specifically minority communities, to drive meaningful value, opportunity, and diversity for Virginians’.

Howard Mittman, President of 888 US, commented: “We are delighted to launch SI Sportsbook in Virginia. Following the success of its debut launch in Colorado last September, this is an important milestone for both ourselves and our partners.

“With its growing base of sports betting fans, we believe that Virginia will play a significant role in the continued development of SI Sportsbook over the coming months.

“Expanding further in the US market is an important part of our ambition to become a global online betting and gaming leader, and we look forward to introducing the brand to players across the state.”

Earlier this year, 888 selected Global Payments’ iGaming solutions to power its payment offerings for its SI Sportsbook.

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